Search Engine Optimisation

Search Engine Optimisation


What is Search Engine Optimisation

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract new and existing customers to your business.

How does SEO Work?

Search engines such as Google and Bing use bots to search pages on the web, going from site to site, collecting information about those pages and putting them in an index, algorithms analyze the pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

SEO includes both on-site and off-site.

On-site SEO includes having the right content written in the right way, in the right place - It’s complicated but that's why most hire experts to do it. We carry our keyword research, including competitor analysis, then ensure that the content on your website reflects those keywords in the best possible way for search engines. This can include, images, videos, headings, blog / news articles, categories, meta data, links and so much more.

Off-page SEO is the practice of showing Google that your site is the authority to obtain high value links from other value sites;. In the old days of SEO this would be getting as many links as possible, but these days quality is almost always more effective than quantity! The panda update Google pushed a lot of sites with spam like links.

Off page SEO can also include things such as social media, PR

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